Domain names are registered for one year or multiple years. New online startups may register their domain names for additional years from the get-go or such names are already registered with extra registration life. In the domain name aftermarket, every name commands a specific price. We may question an overpriced domain name selling at 20-50+x of its potential market value.
However, another domain name may be sold at a bargain price to give its new owner leverage to develop this investment into an innovative website or app. Does the domain name registration length show confidence or weakness?
We won't name names of top websites with short registration periods. One specific website was registered less than 2 years ago. This online company got offered a significant price. Imagine registering a domain name less than 2 years ago and making this small investment a mega hit. Sure the founders of this online company injected millions into launching their popular website. An important note to mention is that this domain name is set to expire in the second month of the new year. Does this show confidence in the longevity of the website? You can be the judge of this.
Surely enough, this website will extend their domain registration length to multiple years. If you had a major idea that is already turning heads, would you only register your domain name for a few years? Most of the top websites on the Internet already registered their domain names for multiple years. Moreover, the top domain investors in the world registered their domain names for many years.
How confident is an online company of their domain name? If we developed one of our domain names into a major brand, we would immediately renew our domain name for 5 to 10 years. The top-secret domain name in this discussion is currently valued at a whopping billion dollars (based on a recent offer). It is a domain name registered less than 2 years ago.
An online company with a billion dollar idea registered their domain name for 2 years. According to Way Back Machine at Archive.org, this domain name has previous web history dating back to 1999. It may possible this domain name dropped several times and the new owner created the name at the beginning of last year. They took this domain name and launched their idea into a billion dollar brand.
What do you think about a startup company registering their domain name for one to two years? How confident are new companies in their brands? After receiving a billion dollar offer, wouldn't you extend the registration length of your domain name? At this current moment, this domain name is set to expire in 3 months. We are confident that executives running this company are going to extend the domain registration period.
However, what does this short-term domain registration length tell us about other new companies operating online? Are online companies confident from the beginning? Or does a short registration length show a form of weakness in whether these online companies believe they will reach their full potential?
What are your thoughts and concerns on domain name registration length? Share your comments below.